About Us

Unexpected Works isn't a tagline or a postion. It's a promise.

DDB Group is a leading global communications network with 200+ offices in 90+ countries, proudly serving 1900+ clients. Across our global and local presence, we have a common philosophy that guides the way we do business. Our philosophy revolves around the idea that creativity is the most powerful force in business.

We have a simple belief — Unexpected Works. It means that the best idea is the one you never saw coming. The thing that catches you so off guard that you can‘t look away. And the only path to genuinely unexpected works is through creativity. Not just what passes for creativity because it answers a brief, looks the part and helps everyone sleep at night. But creativity that is foreign, surprising and interesting enough to cause jaws to drop and sales to soar. It’s having the fresh perspective and raw energy to bring something into the world that no one’s ever seen before. We’re talking about the courage to shake things up and maybe even tear a few things down. And knowing that what most would call the finish line is where the real work starts.

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Our soul is our people.

We believe in people, product, and performance, in that order. For us, people always come first. They’re the soul of our agency. It takes awesome folks to make awesome work. That’s why we make sure everyone who comes through the door is as great as the people who are already here. It’s also why we constantly strive to build diverse teams where everyone brings something unique to the table. Because you can’t make the unexpected if you only work with the usual suspects.