Tawuniya Breast Cancer Video 2022

The campaign, 'THE PAUSE,' strategically highlights that a momentary pause for a health check-up is an investment in the uninterrupted continuum of a woman's life. By emphasizing the intrinsic connection between breast health and the ability to sustain familial bonds, professional achievements, and personal inspiration, this initiative creatively urges women to prioritize their well-being. It aims to empower them with the understanding that taking a moment for a check-up enables the preservation of what truly matters, ensuring a seamless journey in fulfilling their multifaceted roles and aspirations.