DDB x Riyad Bank World Cup Mania Case Study

For the first time, the world cup was closer than ever. All the brands worked hard to communicate their message. Our client, Riyad bank decided to communicate with the its fans. But how can a bank speak football? We went all in! Riyad bank was side by side with football fans, during victories and defeats, through the hashtag معك #للنهائي . We started our campaign with great engaging content, from a music video that shows how we cheer for our national team. We were with the national team in all their matches. Our CSR campaign targeted all sorts of fans. We used a competition theme with predict the score and travel. We had 15 fun video facts with surprising football facts. We asked our audience to participate with their best comments, just how the Saudi National team surprised us by beating Argentina. Our engagement campaign results where shocking Total Twitter impressions were 208 million, with 38.7 million views and 5.8 million engagements While all roads end, the world cup was a wonderful start to our endless road of commitment