“Summer Travel Campaign” Communicating globally while thinking locally

The Al Tayyar Summer Campaign soared past the Louvre and Uber to win an Effie award in 2018. Al Tayyar used to be an old school travel firm, mainly associated with ticketing and government contracts. We transformed their perception by tailoring their services to Saudi millennials, launching them into the preferred option for a modern travel experience. As a result, they achieved unprecedented growth during the peak summer season.