“2019 National Day Campaign” Taking pride of our country’s greatness

The BSF Kingdom Thread Campaign commemorated Saudi Arabia’s 90th National Day, during which every brand clamours to capture the nation’s attention during this highly emotional occasion. We created 1 Twitter thread with 90 stories, each of which highlights a person or initiative that shone through 2020. The message behind this thread was trumpeted by the Twitter community who started tagging accounts and creating their own threads.